Marketing to the Millennials
A large part of the population is made up of the millennials. Generation Z members also take up another significant portion of the overall population. When you put those two groups together; you find that they make up about half the overall population in the country. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups are interested in great experiences. The older generations were interested in the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You need to demonstrate how your products and services will impact and influence their lifestyle.
There is a need to remain committed to online marketing. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. None of them is ever really offline. You, therefore, have to take your marketing campaign to where they are. You need to think more of social media platforms and less of print and traditional media platforms.
They are also interested in finding out what your brand is all about. Their need for meaning does not allow them to buy a product just because it works. They want to know if the vision and mission of the brand behind the product is one they can concur with. It helps if your brand is one that takes into consideration some of their major issues. They are concerned over matters such as global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
There is a need to use gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can introduce competitions in various spots in the country were the customers will try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
You will face some unique situations when marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
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